International Business Strategy

International business is being taught in various universities and B Schools for quite some time now. However, there has not been sufficient focus on the strategic aspect of the subject, which forms the essence of international business. The present book, focuses on this aspect—the vital role of strategy.

First book on International Business Strategy in India which will be found equally useful by students pursuing MBA or PGDM, practicing managers, consultants and researchers in International business and strategy.
Key Features
• Analyses in different chapters four major types of International business strategies—generic, marketing focused, business focused and MNE focused—for better understanding • Includes one or more real-life strategy cases in each chapter to illustrate the theoretical aspect • Uses illustrative tables, figures and photographs to enhance the explanation of major strategies and related issues
Contents
Part 1: IB Strategy: Basics, Business Modes and Environment, Understanding International Business and Strategy, Forms or Modes of International Business, MNE and Strategic Environment, Part 2: IB Strategy: Generic Strategies, General Strategic Choice, Market Entry Strategy, International Competitive Strategy, Part 3: IB Strategy: Marketing Focused Strategies, Product, Branding and Promotional Strategies, International Pricing Strategy, Part 4: IB Strategy: Business Focused Strategies, Logistics, Operations, Distribution, Strategic Alliances, Partnerships, Networks, FDI, IJV and M&A, Subsidiary Strategy, Part 5: IB Strategy: MNE Focused Strategies, Multinationals in Action, Part 6: IB Strategy: Implementation and Control Systems, Organizational Structure, Financing and HR, Strategic Control of International Business

ISBN: 9788125937111
Author: A Nag
Published by: Vikas Publishing House Pvt Ltd
For more information, please visit www.indiabookmart.com